New Media ...
MMA CREATES LANCASHIREMAGAZINE.TV
www.lancashiremagazine.tv is the new web channel of Lancashire Magazine.
The service was devised by MMA - the company also produces its content. This includes short form feature material and local commercials.
The lancashiremagazine.tv player was commissioned from Park Networks.
It's the first example of what we call "publicasting". Within Lancashire Magazine a .TV icon indicates that complementary video material can be seen on the channel.
By forming an editorial and commercial relationship between the printed magazine and the web TV service the properties cross promote and boost each other's revenue streams.